1 Shaktijar

Main Objectives Of Downward Communication Essays

Communication is the primary manner in which we humans interact or cooperate. From an organizational perspective, communication serves as the foundation for planning and organizing, stimulating motivation, shifting individual’s attitudes and in socialization. Regardless of the industry, communication is one of the most relevant factors to consider in regard to the success of an organization. There are many different types of communication and methods in which they are utilized within an organization or group. Within a standard company, communication can take the form of internal, external, formal and informal, upward and downward, lateral and diagonal, small group and nonverbal (Rawes, 2013). In this report, the pertinence of effective communication within an organization will be discussed along with the different types of communication, both verbal and non-verbal. I will cover how effective communication and leadership correlate, as well as the possible pitfalls of operating within an organizational environment where effective communication is deficient. What are some real-world examples that pertain to the different modes of communication? How can communication or the lack thereof, effect the success of an organization? What are the differences in particular forms of communication compared to the other?

The Importance of Effective Communication Effective communication is extremely important to the success of an organization. Studies have shown that communication correlates positively with many organizational outputs, such as organizational commitment, performance, organizational citizenship behaviors, and overall job satisfaction (Husain, 2013). In contrast, the failure of communication may lead to detested results like stress, job dissatisfaction, low trust, the decrease in organizational commitment, severance intention, and absence (Zhang & Agarwal, 2009). Present day technologies and organizations have transformed communications access which can create difficulty when attempting to master the concept of communication within an organization.

It is safe to state; however, that when all areas of an organization or group communicate effectively, the overall workflow, productivity and in some cases, the moral of the group or organization are greatly improved. For effective communications, there must be a correlation of thinking between the sender and receiver of a message that is being communicated. Regardless of the type of communication, whether verbal or non-verbal, communication must remain consistent. Communication can be defined as the exchange of information, thought and emotion between individuals of groups, in other words, communication plays a fundamental role in balancing individual and organizational objectives (BOYACI, 1996, p. 3-5). Internal Communication

Internal communication is that which occurs inside of the workplace. This type of communication can be achieved via any medium, such as email, phone, fax, face to face, website, etc. For example, some organizations have websites that are used to communicate with “customers” outside of the organization via the internet; however, the same organization may have an intranet that is used within the organization and can only be seen by employees on that particular network, internally. The intranet website at my particular organization, for example, communicates all sorts of information pertaining to the organization and its employees, from birthdays to information regarding benefits enrollment, employee self- service, and more.

The practice of internal communication has evolved over time since its implementation in the 1800’s, due to the importance of the survival and success of organizations. The motive of internal communication is creating a dialogue with employees and giving them the opportunity to have an impact on the business through the sharing of ideas and involvement (Takenouchi, 2011) Organizations in the 21st Century have begun to recognize the importance of employee engagement and the contribution employees make toward the success of the organization.

There is research that has proven that keeping employees informed and provided with a voice leads to higher levels of employee engagement. Yearly, within the organization I work for, there are surveys taken by employees. These surveys allow employees to voice their concerns, likes or dislikes about the organization. Today there are many techniques and technologies used to communicate within an organization. Some of those techniques are as follows: •One-on-one meetings

•Staff/team meetings
•Voice mails
•Video broadcasts
•Audio files
•Staff-to-staff newsletters
•Corporate newsletters
•Annual Reports
•Quarterly Reports
A large number of studies by both professional management groups and professional communications bodies consistently find that ‘communicating with employees’ is a useful and powerful way of engendering greater ‘engagement’ – the propensity of the employee to want to come to work and want to contribute to the success of the company (Hopkins, 2006). External Communication

Talking to a customer, sending an email to a potential client or making a phone call to vendors or someone outside of the company you work for is an example of communicating externally or external communication. Although it is challenging to gauge the effectiveness of all the strategies, tactics and tools that are part of today’s external communication options, organizations have a need to continuously adjust to a communication environment that is constantly changing (Newswire, 2011). Traditionally, the method of external communication was print, which is still common, but of course modern technology has changed all of that. Obviously, the internet has become a resource much more frequently utilized in reaching new customers. As with intranet websites are used by organizations to reach members of an organization internally, so are many organizations also utilizing websites to inform people and/or communities outside of the organization about upcoming products and services.

The external form of communication is indeed an effective way to reach outside of an organization but considering how the impression of the organization is judged by the public, it is vital that those driving the external communication procedures be aware of the image and/or message being conveyed. Consider a message sent via email. I happen to communicate often with patients through my place of employment regarding their medical records, lab results and other information we provide externally via a website we maintain called Health eLink. There are times when patients get information misconstrued and respond in an irate manner due to being uninformed. There is practically an art to responding to someone whom is irate, because communications verbally or even through email can sometimes be misconstrued as well. The mission of an organization is to be considered at all times; not the personal feelings of the individual doing the external communicating. This approach correlates to the success of the organization and the patient experience, in this particular situation. Formal and Informal Communication

There are distinct differences between formal and informal forms of communication. Simply put, formal communication is any correspondence that pertains to or promotes the organizations objective. It can also be defined as the degree to which information about a job is transmitted by an organization to its member and among the members of an organization (Kandlousi & Abdollahi, 2010). It is formal communication within an organization that relates to productivity, job satisfaction, costs, reduction of conflict, trust reinforcement and overall satisfaction.

Informal communication is the exact opposite. Informal communication topics do not pertain to work and are harmless, in most cases. The conversations that employees may have at lunch or after a meeting about things that have nothing to do with work are informal and take place at various times throughout the day. Although informal communication is not related to work or the organization, it can very well have an effect on the success of a group or environment within the organization. Considering the serious problems that may arise due to rumors, gossip and/or crude jokes, it is important to keep the topics of informal communication into perspective when in an organizational environment. Upward and Downward Communication

Upward and downward communication refers to the flow of communication at different levels within an organization. Upward communication flows up to the higher levels of the organization. An example of this would be an employee report back to his or her supervisor whom reports back to their manager who reports to the director and so forth. Subordinates of an organization may use upward communication to convey problems or provide feedback to their superiors.

Downward communication flows down. When we consider the superior in a chain of command, the colonel in the military for example, speaking with a subordinate, such as a sergeant, we are recognizing downward communication. Downward communication is necessary in order for subordinates to know and understand what is expected of them from management. Important elements in information flow are factors that affect the level of downward communication, such as the relationship between superior and subordinate (Anderson & Level, 1980). Lateral and Diagonal

Lateral and diagonal communication is straight forward as well. Lateral communication in an organization is the communication that takes place between employees on the same level. The communication one may have with a coworker in regard to job objectives would be an example of such a flow of communication. Diagonal communication is much like downward communication, but at an angle. A manager from a different department of an organization may request information from a lower level subordinate in the same organization, this would be an example of diagonal communication. It is any interaction 2 or more hierarchical levels apart or one hierarchical level apart but to an organizational member outside the individual’s direct chain of command. (Wilson, 1992) Small Group Communication

Two trends have revolutionized the workplace: the increased use of work teams and computers. Organizations are becoming increasingly team based, and work that was once accomplished by individuals is now delegated to teams (Goldstein, 1995). In an organization with many employees, small groups can often give individuals a sense of belonging; however, communication within these groups must be effective in order for the group to be successful at accomplishing job objectives. Small group communication is pretty self-explanatory; it is the communication that takes place within the small group. Its function is to group together and utilize different skill sets, job objectives, knowledge and expertise for the purpose of nurturing creativity and improving the efficiency and effectiveness of operations within an organization. Individuals within a group whom are unable to communicate effectively, will not be able to share ideas, brainstorm, or discuss direction or project solutions without running into problems. A group with lack of communication skills with likely fail, or have difficulty reaching its goal or completing the objective. Non-verbal Communication

Non-verbal communication is a type of communication that is just as important as the other types that have been considered thus far. It has often been stated that it is not just what you say, but how you say it as well. This is never more obvious in informal communication, when gestures and movements are more prevalent. Non-verbal communication takes posture, eye movement, body language and even your appearance into account when exchanging communication. Gestures such as eye contact, expressions or attire and personal space can be powerful non-verbal cues. In my place of business, we have the freedom of wearing casual clothing. Some years back, after my military service, I started getting tattooed and some of those were placed on my neck and forearm. Knowing that this tends to communicate different things to different people, I choose to wear a shirt and tie to work, in an effort to escape whatever may be negatively communicated with the exposure of tattoos on my neck and arms. They do not necessarily show anything offense, but they are there, and not necessarily presentable for a professional environment. The same thing can be said for attire, when considering wearing a t-shirt with a particular logo, an individual should be concerned with what that logo may communicate to the individual perceiving it. Lack of Communication in Organizations

The lack of communication in a group or organization can be extremely detrimental for that group or organization. From the highest peak of upward communication downward, laterally, diagonally, in groups, verbal, non-verbal, formal or informal, effective communication is paramount when considering an organizations culture. In Organizational Behavior, discussions have been held regarding the differences individuals offer that have an effect on the communication techniques we use on a daily basis. Often times we are not even thinking about instances where something is being communicated, whether it’s a shrug of the shoulders or complete silence when verbal affirmation and/or awareness is expected.

Poor communication can have an effect on the “bottom-line” within an organization, relevant to time and money, which prevents goals and objectives from being reached. A lot of employment applications will have good interpersonal skills listed as one of the job requirements and employers expect these skills to show on the job. We as employees or subordinates often times expect upper management to have great communication skills, as we communicate back and forth, receiving tasks and objectives. It is possible that overtime, adequate communications have broken down and need “maintenance”. There are a lot of objectives that are ongoing in day to day business and it is important that the lines of communication remain “free flowing”. It is also possible that an organization or group is full of good communicators, but the objectives are just not being communicated effectively. Some of the symptoms of poor communication are as follows: * Conflicting Goals and Objectives

* Negative Attitudes
* Measurable Financial Loss
* Low Morale and Lack of Enthusiasm
Leaderships Role in Communication
As I stated previously in my article review “Leadership in Organizations”, Leadership in an organization is very important in the achievement of organizational goals. It is a practice by which management may direct, monitor, and impact the behavior and work of others towards accomplishing these goals. Effective communication should pulse in all directions through an organization like a heartbeat. But it doesn’t just happen. Nor is it solely the responsibility of communication functions. To achieve this level of permeation, responsibility for the communication process must rest with
management at all levels across the organization (Facey, 2013).

Effective communication utilizes skill sets such as nonverbal communication, listening, stress management, understanding and more. Being an effective communicator is a learned skill set that will adjust over time. Within an organization, communicating successfully is a collective effort on the part of the individuals within the organization. Communicating effectively in all types or forms of communication will benefit the individual, the group and the organization steering toward success.

Works Cited
Anderson, J., & Level, D. A. (1980). The impact of certain types of downward communication on job performance. The Journal of Business Communication, 17(4), 51. Retrieved from http://search.proquest.com/docview/195700094?accountid=27313 Boyaci, C., (1996), “Turistik İşletmelerde Haberleşme Teknikleri”, Akdeniz

Üniveritesi Basımevi, Antalya.
Facey, J., (2013) Effective Communication: Skills that make leaders stand out from the crowd. Mercer Human Resource Consulting. Retrieved August 17th, 2013 from http://www.ceoforum.com.au/article-detail.cfm?cid=6128&t=/JoAnne-Facey-Mercer-Human-Resource-Consulting/Effective-communication-skills-that-make-leaders-stand-out-from-the-crowd Goldstein, I. L., Guzzo, R. A., Salas, E., & , (1995). Team effectiveness and decision-making in organizations. San Francisco: Jossey-Bass.

Hopkins, L., (2006). What is internal communication? Better Communication Results.

Retrieved August 14th, 2013 from http://www.leehopkins.net/ Husain, Z., (2013). Effective communication brings successful organizational change. Paper presented at the, 3(2) 43-50. Retrieved frm http://search.proquest.com/docview/1330861392 Internal and external
communication insights: Effective approaches for reaching clients and co-workers. (2011, Nov 03). PR Newswire. Retrieved from http://search.proquest.com/docview/901880619?accountid=27313 Kandlousi, N. S. A. E., Ali, A. J., & Abdollahi, A. (2010). Organizational citizenship behavior in concern of communication satisfaction: The role of the formal and informal communication. International Journal of Business and Management, 5(10), 51-61. Retrieved from http://search.proquest.com/docview/821297357?accountid=27313 Rawes, E., (2013). Types of Communication in the Workplace. eHow Contributor. Retrieved August 14th, 2013 from http://www.ehow.com/info_7742528_types-communication-workplace.html#ixzz2c9CfHrc3 Takenouchi, S. (2011). The evolution of the internal communications practice and its importance to the survival of organizations. (Order No. 1497025, University of Southern California). ProQuest Dissertations and Theses., 92. Retrieved August 14th, 2013 from http://search.proquest.com/docview/ Wilson, D. O. (1992). Diagonal communication links within organizations. The Journal of Business Communication, 29(2), 129. Retrieved from http://search.proquest.com/docview/195713934?accountid=27313 Zhang, H., & N. C. Agarwal (2009). The mediating roles of organizational justice on the Relationships between HR practices and workplace outcomes: An investigation in China.

The International Journal of Human Resource Management, 20(3), 676-693.

Overview Of Downward Communication Essay

Communication which flows from the superiors to subordinates is known as downward communication means a process of starting communication process from upper level to lower level. Group leaders and managers use it to assign goal, provide jod instruction, explain policies and offer other feedback about performance. Managers can do this in various ways such as via speeches, messages in newsletter, e-mails, leaflets, bulletin boards, memos and others. When the managers of the organization assign goals to their employees, they are using downward communication. The downward communication occurs when information and messages flow down through an organization's formal chain of command or hierarchical structure. In other words, messages and orders start at the upper levels of the organizational hierarchy and move down toward the bottom levels. Responses to downward communications move up along the same path.In an organization structure, the superiors utilize their abilities to attain the desired targets which mean that they may be engaged in issuing commands, directions and policy directives to the persons working under them at lower levels. When engaging in downward communication, managers must explain the reason why a decision was made. One study found employees were twice as likely to be committed to changes when the reasons behind them were fully explained. Although this may seem like common sense, many managers feel they are too busy to explain things or that explanations will “open up a big can of worms.” Downward communication is to provide relevant information, orders, instruction to subordinates. Downward communication is called as instruction type communication system.
There are some purposes of downward communication. First, downward communication is used to give directives. When the managers give orders to the employees, it is basically downward communication. Therefore, downward communication is used to give directives. Next, downward communication also is used to give information. Organizational procedures, practice and policies are conveyed to the employees by using downward communication channel. Other than that, it is also used to give feedback to the employees. The managers give feedback to employees using the channels of downward communication. Lastly, dthe purpose of downward communication is used to provide ideological information. Ideological information and organizational vision and mission are communicated to the employees through downward communication channels. Therefore, it also serves as organizational goals.
While upward communication, it is just opposite communication to downward communication. For example, it is initiate from employees/subordinates/workers to superiors/boss.Upward communication is the process of information flowing from the lower levels of a hierarchy to the upper levels. These separate ranks created a one way flow of information in an organization and it was from top to bottom. This one way...

Loading: Checking Spelling


Read more

Differene Between Downward Communications and Upward Communication

2334 words - 9 pages According to Certo (1992), communication is the creation or exchange of thoughts, ideas, emotions, and understanding between sender and receiver. It is essential to building and maintaining relationships in the workplace. A communication occurs between senders toward another sender. There are few steps in the process of the communication. Diagram above shows the step taken in the process of the communication. The first sender will create a...

Importance of Communication in Management Essay

1367 words - 5 pages Communication Management Choosing a topic for this paper was very difficult. Many topics seemed very interesting, but after reviewing many topics the choice was clear. I also took into consideration the fact that we would be presenting these topics to the class. So, I choose the communication process. It is very important in management. Having been a manager for three years, I felt I would be able to explain this topic well to the class. ...

Organizational Communication

1040 words - 4 pages In today’s era of raising slogan of global village, communication has become a burning issue. The world has turned into a global village, and one cannot survive alone. As man is a social animal, he cannot overcome worldly activities alone. For the fulfillment of daily activities and usual deeds, he needs help from other people and have to communicate with others. Infect, in habitual life everyone spend a lot of time in communicating i.e. writing,...

Communications in the Workplace

686 words - 3 pages Communication in the Work EnvironmentCommunication is the process of transmitting information and meaning. It is important for managers to develop their communication skills, because it is the one major skills needed by managers. The management roles, which are interpersonal, informational, and decisional and the management functions, which are planning, organizing, leading, and controlling all require communication. The success of any...

Guillermo Accounting Project

975 words - 4 pages Guillermo furniture is not unlike a typical small business that is faced with having to make drastic changes to the way business is conducted. Guillermo furniture will need to determine a long term business strategy in order to keep the doors open. This paper will discuss how Guillermo Furniture could use budgets and performance reports in the decision making process. Furthermore, this paper will go over how ethics might influence accounting...

Comm. Studies and Intrapersonal Intelligence

951 words - 4 pages Whether verbally or nonverbally, it's safe to say that everyone on the planet has communicated with another person in their life time. The process of human communication stands as the focus of the Communication Studies major, from one on one conversations to the mass media. Howard Gardner, a professor with a degree in cognition and education, created a theory of multiple intelligences. As a Communication Studies major, in regards to Gardner's...

Communication Processes Used Within My Organization

1178 words - 5 pages Communication is important for the internal functioning of the organization and for interaction with the external environment. Communication is the transfer of information from a sender to a receiver, with the information being understood by the receiver. The communication process begins with the sender, who encodes an idea that is sent in oral, written, visual or some other form to the receiver. The receiver decodes the message and gains and...

Rob Parson at Morgan Stanley: Exploring managerial problems associated with performance appraisal and performance management.

1530 words - 6 pages 1. Overview.This report presents an independent analysis addressing the insights for important management issues associated with performance appraisal and performance management in the Capital Market Services of Morgan Stanley. The analysis will be focused on identifying the major problems, analyzing the situations, and making feasible and thorough recommendations...

The Flow of Communication in Criminal Justice

728 words - 3 pages There are many forms of communication that people use on a daily basis. This is no different in the field of criminal justice, but their communication styles can save lives and prevents dangerous things from happening to them and other people. There are five types of communication:•Job Instruction - Communication relating to the performance of a certain task.•Job Rationale - Communication relating a certain task to...


1679 words - 7 pages INTRODUCTION          In the book Organizational Communication Imperatives, by Philip K. Tompkins, we are introduced to a chapter that deals with an organization that is held under high prestige by not only those who are employed by it, but by a country as well. This American organization is NASA, (National Aeronautical Space Administration), and although a very prestigious place to work, it is not free of its share of...

Effective Communication: Critical to the Success of the Manager and the Organization

1213 words - 5 pages Communication can be referred to as, the sending information through a channel to the receiver and the receiver understanding the meaning of the information. Effective communication is very important to any organization and without it the organization will not function effectively. Communication has four functions, they are control, motivation information and emotional expression. Communication can be broken down into two groups, interpersonal...

Leave a Comment


Your email address will not be published. Required fields are marked *