Helpage India Case Study Solution Report
The organisation of Help Age India consists of a head office at New Delhi, with four regional and thirty-three area offices situated all over India. The governing body of theorganization, consists if ten distinguished people from different walks of life. Besides thegoverning body, there are three committees: the operations committee, the businessdevelopment committee, and the audit committee. The CEO, Mr. Mathew Cherianoversees the planning and implementation of policies and programmes, with the supportof five directors. The regional directors are responsible for their own regions. The program division at the head office chooses the partner agencies to provide the services tothe elderly people.Help Age India raises resources to perform three types of functions:
Advocacy about policies for the elderly persons with the national, and localgovernments
Creating awareness in society about the concerns, of the aged and promote better understanding of ageing issues
Help the elderly persons become aware .of their own rights so that they get their dueand are able to play an active role in society. The major programmes undertaken by HelpAge India include mobile medicare units,ophthalmic cafe for performing cataract surgeries, Adopt-a-Gran, support to old-agehomes, day care centres, income generation and disaster relief.The business model of HelpAge India is based on revenue generation through grants anddonations from international and national sources. Nearly half of the donations comefrom international donors. About a fifth of the donors are individuals. The sources of contributions come from fund raising activities that include direct mail, schoolfundraising, corporate fundraising, sale of greeting cards ,acting as corporate agent for insurance, organizing events and establishing a shop-for-a-cause that sells gifts made bydisadvantaged people.A review report on the activities of HelpAge India enumerates its strong points as below:•
Wide Reach and Impact
Help Age India has been able to impact the lives of a largenumber of elderly people and their families by adopting a holistic approach that providesimmediate relief as well as long-term sustainable improvement.•
Effective Partnerships in Development
HelpAge India has evolved as a developmentsupport agency through creating partner agencies, that is funded to implement the projects.•
High Degree of Charitable Commitment
Typically non-profit organizations spend a loton overhead and administrative Costs. But Help Age India is able to put nearly eighty-five per cent of the funds towards actual project implementation.•
Focus on Efficiency and Transparency
The partner agencies are chosen carefully andmonitored thoroughly. This results in increased efficiency and low overheads. Projectimplementation through partnerships increases efficiency and cuts down on overheadcosts.•
Quality of Management
The management quality of HelpAge India is good and thereare a lot of committed people. New employees are also trained to be sensitive to themission of the organisation.With a wide spread of activities and being a non-governmental organisation havinglimited funding, HelpAge India has adopted modern means of information technology
Helpage india case study solution
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